LIMBANG: The Jualan Agro Sarawakku Sayang (JASS) programme for Bukit Kota recorded an encouraging public turnout at Pasar Tani Limbang today, highlighting the state government’s commitment to ensuring accessible and affordable fresh food supplies.
Deputy Minister for Food Industry, Commodity and Regional Development (Food Industry), Datuk Dr Abdul Rahman Ismail, was represented by the Chairman of Limbang District Council, KR Sufian Mohat, who officiated the event on his behalf.
KR Sufian said JASS continues to be well-received by agropreneurs in Limbang as it broadens market opportunities and attracts visitors from Lawas, Brunei and Miri, especially during the current fruit season.
Implemented by Federal Agricultural Marketing Authority (FAMA) with the support of Ministry of Food Industry, Commodity and Regional Development (M-FICORD) agencies, the programme offers key food items such as vegetables, fruits, poultry, eggs, fish and meat at prices 10 to 30 per cent lower than market rates.
Since its rollout in August, JASS has been conducted in Kuching, Serian, Bintulu, Kapit and Limbang, with plans to extend its reach to government complexes, retail areas, PPR zones and residential communities.
JASS aims to increase agropreneurs’ income, strengthen direct farm-to-consumer supply chains and maintain affordable access to essential goods for the rakyat.
Also present were FAMA Sarawak Director Norsalawaty Abdul Kadir, Limbang Assistant District Officer Mariati Samat, District Council representative Mary Katok and FAMA Deputy Director Adeyong Tomick.
