Mohd Khairuzamri received a souvenir from Mohammad Suffian after officiating the Pineapple Promotion Program and Pineapple-Based Food Sales in Miri, last Saturday.
MIRI: The Malaysian Pineapple Industry Board (LPNM) intends to make Miri a consistent and continuous pineapple-based product marketing hub, especially to visitors from neighboring countries.
Director General of LPNM Mohd Khairuzamri Mat said, this can be implemented through the Pineapple-Based Food Sales Program until the end of March.
"Through this promotion and sales program, LPNM is targeting total sales worth RM40,000 and involving 3,000 visitors or buyers.
"LPNM intends to expand this kind of program in various places and locations throughout the country, in line with the empowerment of the basic pineapple farming industry," he said while inaugurating the Pineapple Promotion and Pineapple-Based Food Sales Program here last Saturday.
In addition, he said it also increased the branding value, market network and acceptance of pineapple-based products produced by local entrepreneurs in the domestic and international markets.
"This is in line with the state government's desire to make Sarawak one of the main producers and exporters of the country's agro-food products including pineapple by 2030.
"The sales program of pineapple-based food products in Miri will take place throughout March as part of LPNM's efforts in the development of the basic pineapple farming industry in addition to introducing Malaysia Pineapple Day 2025 which will be organized throughout the country," he explained.
According to him, the sales program lasted for one month from the beginning to the end of this March.
Almost 10 types of pineapple food products are sold consisting of the products of Sarawak and Peninsular Malaysia entrepreneurs.
This program is held as a form of promotion and reveals to the general public about various pineapple-based food products available in the market and produced by LPNM guidance entrepreneurs.
LPNM Sarawak distributed as many as 1,200 bags containing basic pineapple agriculture industry products from foreign and domestic entrepreneurs to visitors for free around the program location.
LPNM Marketing Development Division Director Wan Mohd Adiasrol Wan Hussein, LPNM Management Services Division Director Rosmizam Md Yusof, LPNM Sarawak Director Mohammad Suffian Sahmat as well as LPNM Johor Bahru and LPNM Sarawak Headquarters officers were also present.
